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“Complex issues … written about patiently, clearly, and accurately”

How to Choose Topics for Card Sorting

Like many “so easy anyone can do it processes,” there is a pitfall in setting up and running an effective card sorting exercise: selecting the right topics for cards. With a little bit of preparation, teamwork, and in-person (or virtual) facilitation, it’s possible to fine tune your card sorting exercise set-up process to substantially improve both the quality of your results, and the depth of insight those results reveal. Read the article »

Delivering Information Architecture

One of the greatest challenges in digital design is identifying and maintaining focus on the right problem. For information architecture, one of our most common deliverables, the visual sitemap, can actually make focusing on the right problems harder, if not impossible. In this article we’ll examine why this happens, explore what practitioners and teams can do to avoid this trap of misplaced focus, and learn how to rehabilitate our wayward sitemaps and reinstate them as the effective design artifacts they can be. Read the article »

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