Discovery Insights

WHO Department of Neglected Tropical Diseases

An image of a series of printed pages of an information architecture recommendations deck

I helped the World Health Organization (WHO) Department of Control of Neglected Tropical Diseases (NTD) assess and revise the information architecture of their WHO sub-site content. Where their site had previously been structured to mirror their internal organization, based on the diseases they seek to control, their content structure and navigation now reflect the information needs of key site visitors and the priorities of the NTD department.

Domain Modeling for Structured Content


Domain modeling helps organizations discover the information structures and meaning that allow structured content to reach further and last longer. By uncovering the assumptions and tacit rules that plague your content ecosystem, domain modeling can help you facilitate the shared vision necessary to create resilient, scalable systems for communication across channels.

How to Choose Topics for Card Sorting

Close up of a finger pointing to a card among other cards on a table.

Like many “so easy anyone can do it processes,” there is a pitfall in setting up and running an effective card sorting exercise: selecting the right topics for cards. With a little bit of preparation, teamwork, and in-person (or virtual) facilitation, it’s possible to fine tune your card sorting exercise set-up process to substantially improve both the quality of your results, and the depth of insight those results reveal.

A Cognitive Sciences Reading List for Designers

Close up of book spines on a shelf

If you’ve ever done any contextual inquiry or usability testing, you’ve probably observed first hand the difference between what people say they will do and what they actually end up doing. Overlooked calls to action, bizarre navigation paths, mind-bogglingly irrational decisions — even the most sensible seeming users occasionally (or often) do things that “rationally” make little sense. Which is to say that we all, on occasion (or often) do things that seem to make little rational sense.