How to Choose Topics for Card Sorting
![Close up of a finger pointing to a card among other cards on a table.](https://cdn.sanity.io/images/7v0qvet6/production/80eae8653ffc76e700628999cc24f6a8567e5786-1300x500.jpg?w=375)
Like many “so easy anyone can do it processes,” there is a pitfall in setting up and running an effective card sorting exercise: selecting the right topics for cards. With a little bit of preparation, teamwork, and in-person (or virtual) facilitation, it’s possible to fine tune your card sorting exercise set-up process to substantially improve both the quality of your results, and the depth of insight those results reveal.