Hi, I’m Andy. I’m an information architecture and structured content design consultant.

I work with mission-driven organizations of all sizes to craft information design solutions that communicate complexity clearly, align business and user goals, and scale effectively over time. If you’re struggling with an information space that’s hard to understand and painful to use, we should talk.

Portrait photo of Andy Fitzgerald


I have been designing for digital communication since 2005. Since then, I've held information architecture, interaction design, research, and director positions at the University of Washington, Übermind, Deloitte Digital, Anthro-Tech, and Frog. During that time I have worked with clients of all sizes in healthcare, education, transportation, retail, media, and government to create flexible structures for understanding in the connected world.

I started Andy Fitzgerald Consulting, LLC in 2016 in order to work directly with clients on strategic projects that solve specific problems for businesses and users.


Help mission-driven organizations seeking to make a positive social impact understand, model, structure, and communicate digital content in order to more effectively achieve business and user goals over time.


More places online where valuable, enriching information resources are easy to understand and pleasant to use.


Through many years and many roles, I have learned that I do my best work and produce the most value for my clients by focusing on three core values:

  • Be kind
  • Work hard
  • Stay humble