Like many “so easy anyone can do it processes,” there is a pitfall in setting up and running an effective card sorting exercise: selecting the right topics for cards. With a little bit of preparation, teamwork, and in-person (or virtual) facilitation, it’s possible to fine tune your card sorting exercise set-up process to substantially improve both the quality of your results, and the depth of insight those results reveal.
I helped UW Medicine create a content strategy and information architecture approach for integrating health and wellness content into their main website in a systematic, goal-oriented way. Now, UW Medicine’s UX and content teams can use their vast library of health and wellness content to help site visitors find the resources they seek—and engage with the healthcare professionals and services they need.
Customer feedback is a cornerstone of user-centered design, but the insight it holds is often locked up in thousands of rows of unstructured text. Learn how free, open source Natural Language Processing (NLP) tools can help you understand and draw meaning from these datasets—even if you're new to (or terrified of!) working in code.