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“Complex issues … written about patiently, clearly, and accurately”

Stop Publishing Pages! – Content Strategy MeetUp Talk Highlights

The way that we consume information on the web is changing. Voice and IA technology are driving this change in a way that affects anyone publishing online. And yet: we continue to hold on to the metaphor of the content we publish as “pages,” destined to be found and read as delivered by patient, attentive online readers. I recently had the opportunity to talk with the Seattle Content Strategy MeetUp group about this alarming state of affairs—and about what we can do to fix it. Read the article »

Conversations with Robots: Voice, Smart Agents & the Case for Structured Content

Voice user interfaces, smart software agents, and AI-powered search are changing the way users—and computers—interact with content. Whether or not you’re building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape. Read the article »

Structured Content Design Workflow

Over the last several years I’ve become an ardent advocate of “structured content design.” This is the process of designing digital resources (like websites and apps) from the content out, as opposed to creating interaction and visual design first, then shoehorning the content into it right before (or right after) launch. A structured content approach to digital work has a number of advantages over typical “interface first” processes. Read the article »

Site Maps & Connected Content

At the IA Summit earlier this year I had the pleasure of chatting with the brilliant and affable Carrie Hane over lunch about structured content, prototyping, and connected data approaches to IA. One of the things that had us both in a bit of a quandary was what to do about “the site map.” Being an “organizer,” that neat hierarchy of tidy boxes and connections has a lot of appeal. And clients love them: they get to see where all their stuff goes! But when designing large scale digital content organization systems (you know, “websites”) for dynamic, evolving collections of content, creating that map of “where everything goes” seems to have become, in equal measures, increasingly laborious, and increasingly short lived. Read the article »

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