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“Complex issues … written about patiently, clearly, and accurately”

Domain Modeling for Structured Content

Domain modeling helps organizations discover the information structures and meaning that allow structured content to reach further and last longer. By uncovering the assumptions and tacit rules that plague your content ecosystem, domain modeling can help you facilitate the shared vision necessary to create resilient, scalable systems for communication across channels. Read the article »

Boutique Knowledge Graphs: Creating Smart Content at Any Scale

By situating data in context, knowledge graphs create valuable opportunities for content creation, recommendation, and management—even at small scales. A boutique approach to knowledge graph design offers a scalable strategy for starting out small and solving well-defined communication and discovery problems to create measurable value. Read the article »

Structured Content Design Workflow 2022

Structured content design focuses on communicating effectively to an organization’s patrons, constituents, and customers, wherever they are and however they choose to access content. While it is the cornerstone of effective, scalable content design for the web, it’s also much more than just a “web” technique: it is a way to prioritize effective communication across contexts. Read the article »

UXMethods.org: A Boutique Knowledge Graph Case Study

UX Methods is a progressive web app designed to help those new to the practice of user experience design explore and understand the purpose-driven connections between UX tools, techniques, and approaches. It is also a case study in boutique knowledge graph design which explores the benefits of bringing semantic web technologies to smaller scale projects. Read the article »

Stop Publishing Pages! – Content Strategy MeetUp Talk Highlights

The way that we consume information on the web is changing. Voice and IA technology are driving this change in a way that affects anyone publishing online. And yet: we continue to hold on to the metaphor of the content we publish as “pages,” destined to be found and read as delivered by patient, attentive online readers. I recently had the opportunity to talk with the Seattle Content Strategy MeetUp group about this alarming state of affairs—and about what we can do to fix it. Read the article »

Conversations with Robots: Voice, Smart Agents & the Case for Structured Content

Voice user interfaces, smart software agents, and AI-powered search are changing the way users—and computers—interact with content. Whether or not you’re building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape. Read the article »

Structured Content Design Workflow

Update 2022: This article has been revised! The updated version includes new examples, expanded use cases, and a reframing of the final phase to focus on maturity, instead of simply measurement. Check it out here. Over the last several years I’ve become an ardent advocate of “structured content design.” This is the process of designing digital resources (like websites and apps) from the content out, as opposed to creating interaction and visual design first, then shoehorning the content into it right before (or right after) launch. A structured content approach to digital work has a number of advantages over typical “interface first” processes. Read the article »

Site Maps & Connected Content

At the IA Summit earlier this year I had the pleasure of chatting with the brilliant and affable Carrie Hane over lunch about structured content, prototyping, and connected data approaches to IA. One of the things that had us both in a bit of a quandary was what to do about “the site map.” Being an “organizer,” that neat hierarchy of tidy boxes and connections has a lot of appeal. And clients love them: they get to see where all their stuff goes! But when designing large scale digital content organization systems (you know, “websites”) for dynamic, evolving collections of content, creating that map of “where everything goes” seems to have become, in equal measures, increasingly laborious, and increasingly short lived. Read the article »

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