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“Complex issues … written about patiently, clearly, and accurately”

Domain Modeling for Structured Content

Domain modeling helps organizations discover the information structures and meaning that allow structured content to reach further and last longer. By uncovering the assumptions and tacit rules that plague your content ecosystem, domain modeling can help you facilitate the shared vision necessary to create resilient, scalable systems for communication across channels. Read the article »

How to Choose Topics for Card Sorting

Like many “so easy anyone can do it processes,” there is a pitfall in setting up and running an effective card sorting exercise: selecting the right topics for cards. With a little bit of preparation, teamwork, and in-person (or virtual) facilitation, it’s possible to fine tune your card sorting exercise set-up process to substantially improve both the quality of your results, and the depth of insight those results reveal. Read the article »

A Cognitive Sciences Reading List for Designers

If you’ve ever done any contextual inquiry or usability testing, you’ve probably observed first hand the difference between what people say they will do and what they actually end up doing. Overlooked calls to action, bizarre navigation paths, mind-bogglingly irrational decisions — even the most sensible seeming users occasionally (or often) do things that “rationally” make little sense. Which is to say that we all, on occasion (or often) do things that seem to make little rational sense. And yet, on a day-to-day basis, this is how we successfully negotiate the complexities of our world. We use heuristics (aka rules-of-thumb) and limited information to make decisions about how we live our lives, and we do it continuously throughout the day — often without stopping to consider why we choose one thing over another Read the article »

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