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Structured Content Design Workflow 2022

Structured content design focuses on communicating effectively to an organization’s patrons, constituents, and customers, wherever they are and however they choose to access content. While it is the cornerstone of effective, scalable content design for the web, it’s also much more than just a “web” technique: it is a way to prioritize effective communication across contexts. Read the article »

Conversations with Robots: Voice, Smart Agents & the Case for Structured Content

Voice user interfaces, smart software agents, and AI-powered search are changing the way users—and computers—interact with content. Whether or not you’re building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape. Read the article »

Structured Content Design Workflow

Update 2022: This article has been revised! The updated version includes new examples, expanded use cases, and a reframing of the final phase to focus on maturity, instead of simply measurement. Check it out here. Over the last several years I’ve become an ardent advocate of “structured content design.” This is the process of designing digital resources (like websites and apps) from the content out, as opposed to creating interaction and visual design first, then shoehorning the content into it right before (or right after) launch. A structured content approach to digital work has a number of advantages over typical “interface first” processes. Read the article »

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